With the progress and popularity of computer and network communication technology, realizing a smart home system has gradually become easier. The smart home can greatly improve people’s quality of life, and the intelligence of home equipment is also an inevitable development trend.
Users who understand the smart home must know a knowledge that is the classification of the smart home. Most friends know there are smart home systems and single products, but another classification is smart devices. Today I will describe in detail these three classifications of the smart home.
Smart home system categories
A smart home system is a holistic system for controlling various smart home products, and its core product is the smart host gateway.
The small categories of the smart home system are host gateway, smart lighting, security alarm, home appliance control, curtain window, intelligent door lock, home theatre, background music, scene control, environment control, health and safety, video monitoring, repeater, protocol converter, visual intercom, intelligent module, and other classifications.
The basic functions of smart host gateways produced by various smart home manufacturers are similar. Some may add other functions to the host gateway so that a host gateway can realize the functions of multiple types of smart home products, which can be used as a smart host gateway and, at the same time, can be used as an environmental monitoring product.
Smart home systems by technology can also be divided into the wired smart home system and wireless smart home system.
Smart home product categories
The smart home product can be used alone to achieve intelligence by controlling a single product through a smartphone APP or voice, and such as smart lights bulb, WiFi LED controllers, smart LED strip lights. A smart single product is the most acceptable for users at present.
Smart home product sub-categories are health monitoring, switches and sockets, cameras, children’s smart products, elderly smart products, environmental monitoring, alarm security, smart boxes, smart lights, audio and video entertainment, creative smart products, smart locks, smart magic mirror, smart bracelets and so on.
The smart lock and smart lighting are the more widely used of the above smart home products. Smart lock, with its technical maturity, security, and ease of operation.
Smart device categories
Smart devices are large intelligent products including smart sets, and the more common smart devices are smart robots and smart air conditioners.
The sub-categories of smart devices are smart home appliances, smart robots, smart sets, smart kitchens, smart bathrooms, air purification, smart floor sweepers, smart watches, smart furniture, etc.
According to the data, smart robots have recently become the most consulted category of smart devices. Smart robots are innovative and eccentric products, with some robots moving back and forth in the showroom and controlled by users through the Internet.
These three categories of smart home products include all the intelligent products that can be seen, and users can buy their favourite smart home products according to their various sub-categories.
Promotion channels of smart home
The smart home was popular in the United States in the 1980s, and it is a residential platform; the use of integrated wiring technology, network communication technology, security technology, automatic control technology, and audio technology will be home life-related facilities integration, the construction of efficient residential facilities and family schedule things management system. It enhances home security, convenience, comfort, and artistry. It achieves an environmentally friendly and energy-saving living environment, which can be carried out interactively according to different states without requiring user command.
Since 2012, smart homes are gradually moving towards the market with the increasing maturity of related technologies such as the Internet of Things and cloud computing. In 2025, the global smart home industry scale will reach $ 178 billion.
In an emerging smart home market, The key to being truly accepted by consumers is to get the users’ continuous affection.
According to the development trend of smart homes,
Smart home promotes channel one: existing e-commerce + crowdfunding, straight to consumers.
Smart home single product through the Internet e-commerce platform or crowdfunding publicity, direct sales to consumers, especially the first batch of technology enthusiasts. Through e-commerce and network marketing to promote the brand, the price to do benchmarking is opaque, to protect the rights and interests of agents, engineers, etc.
The smart home promotes channel two: with the channels of the traditional home, follow the family of occupancy. With the help of the original home channels and agents, the renovation team, property, interior design, etc., into the home.
Smart home landing channel three: rebuild offline experience + online sales.
Smart homes promote channel four: the whole chain of low-cost hardware + continuous service to attract consumers.
The smart home promotes channel five: priority landing pre-sale, sale, and after-sale platform, which can be used to build experience plus service plus explanation type marketing model with the help of traditional home appliance repair, lock installation, hardware store, etc.
The smart home promotes channel six: open hardware + service + channel, build an open service platform around intelligent life, the product can be continuously iterated, and offline channels continue to expand in the continuous improvement of online services.
In a word, there is still a long way to go for the smart home to be promoted and popularized. But as the smart home industry chain is formed and gradually improved, the ecosystem construction tends to be complete; the smart home may be able to cross into the growth period and then usher in a large-scale explosive growth. At present, enterprises need to constantly adjust and figure out the right products and suitable sales channels.
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